![]() ![]() ![]() Key questions about your products or services Ask yourself what makes them successful, how they could be improved and whether you could launch new or complementary products or services. Assess your core activitiesĪ good starting point for your review is to evaluate what you actually do - your core activities, the products that you make, or services that you provide. It's doubtful whether you will be able to answer these questions on your own - involving your professional advisers, your fellow directors and your senior staff will all help to make your review more effective. How am I measuring success? Remember, measures of performance may change as your business matures.What business environment am I competing in? What external factors may affect the business' ability to compete?.What resources do I require to succeed? What skills, assets, finance, relationships, technical competence and facilities do I need to compete? Have these changed since I started?.How do I gain market advantage? How can the business perform better than the competition in my chosen markets?.What are my markets - now and in the future? Which markets should I compete in, how will they change and what does the business need in order to be involved in these sectors?.What's my direction? To answer this you need to look at where you are now, where you want to go over the next three to five years and how you intend to get there. ![]()
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